Pond's PR Gifts
For a Pond’s influencer campaign, I designed a series of visually striking gift box concepts to enhance the unboxing experience of PR cosmetic gifts. These boxes were crafted to create a lasting impression, aligning with Pond’s brand aesthetics while elevating the perceived value of the products.
Client
Pond's
Industry
Cosmetics
Service
Packaging Design
3D Design
Duration
2 Weeks
OverView
Pond’s launched a PR campaign targeting influencers to promote their latest cosmetic products. To maximize engagement and social media exposure, the brand needed thoughtfully designed gift boxes that would not only protect the products but also provide an aesthetically pleasing, share-worthy experience. My task was to develop a unique packaging concept that reflected Pond’s brand identity and resonated with influencers and their audiences.
The Challenge
The main challenge was creating packaging that balanced luxury, brand storytelling, and functionality. The design had to align with Pond’s visual identity while standing out in a highly competitive beauty industry. Additionally, the boxes needed to be practical, ensuring safe delivery while maintaining an elegant, high-end look that encouraged influencers to share their unboxing moments online.
The Solution
To address these challenges, I developed a sophisticated packaging concept that blended elegance with functionality. The design featured premium materials, intricate detailing, and a sleek color palette that complemented Pond’s branding. Thoughtful structural elements, such as magnetic closures and custom inserts, were incorporated to enhance the unboxing experience. Every design element was strategically placed to evoke excitement, making the PR gift boxes highly Instagrammable and memorable.
The Result
The final gift box designs successfully elevated the influencer campaign, generating buzz across social media. Influencers eagerly shared their unboxing experiences, increasing brand visibility and engagement. The premium packaging reinforced Pond’s reputation as a luxurious and trusted beauty brand, leaving a lasting impression on both influencers and their followers.
