Coca-Cola Recycling Campaign
This project was part of Coca-Cola’s recycling awareness campaign, where I was responsible for designing merchandise and packaging that reinforce the brand’s commitment to sustainability. The goal was to create a visually engaging kit that encourages recycling while staying true to Coca-Cola’s iconic identity.
Client
Coca-Cola
Industry
Beverage
Service
Packaging Design
Merchandise Design
Duration
4 Weeks
OverView
I developed a set of branded materials, including recyclable bottle packaging, a reusable tote bag, a sustainable gift box, and themed promotional items. Each design element emphasized Coca-Cola’s sustainability message, using eco-conscious materials and visual cues that align with the recycling theme. The creative direction balanced the recognizable Coca-Cola branding with a clear environmental narrative.
The Challenge
The challenge was to integrate Coca-Cola’s strong, established identity into a campaign centered on recycling—without diluting the core brand image. The designs had to be impactful, informative, and sustainable, all while maintaining the energy and optimism that Coca-Cola represents.
The Solution
By leveraging minimal waste design principles and using recyclable materials, I created a merchandise set that looked premium yet remained environmentally responsible. The visuals included elements such as bubbles, beverage textures, and minimalistic typography alongside sustainability icons and calls to action, ensuring the campaign’s intent was communicated clearly through design.
